Growing up, I assumed every family had
a refrigerator in the basement filled with film. I assumed
also that every basement was equipped with a darkroom. At
7 traveled to Mexico, recording the adventure with a Nikkormat
35mm SLR. At 11 I traveled to France. Again, the trusty
Nikkormat traveled along. High School years found my family
in New Hampshire. The surroundings were so appealing that
I stuck around and attended the University of New Hampshire. I enjoyed my classes at UNH's
Whittemore
School of Business, and the classes I took from the
Psychology and Statistics departments.
As 1983, and the
end of my B.S. program approached, I felt intellectually
unfulfilled. For reasons that now escape me, a Ph. D. program
in marketing promised exactly the challenge I sought. Next
thing I knew, I was enrolled in the Marketing Ph. D. Program
at the University of Cincinnati. At UC I met Susan, my spouse
of 10 years, and earned my Ph.D. (1987). I taught a year
at Miami University of Ohio while putting the finishing
touches on my dissertation and while Susan geared up her
dissertation.
In Fall 1987 the marketing department
at Arizona State University hired us both. Sue and I, along
with our two cats Winnifred and Polka, moved to Arizona
in the Summer of 1988. Tempe greeted us with a string of
120 degree days. (Yes, Harriet, Tempe really is Hell on
Earth!) At ASU I taught undergraduate Consumer Behavior,
a Doctoral Seminar on Multivariate Statistics, mentored
a number of Ph. D. Students, and published a number of papers.
I received the Ferber Award.
This recognizes the best inter-disciplinary dissertation
based article published in the Journal of Consumer Research. Also during this
period I began developing the framework for the identity
based model of consumption behavior. This fertile framework has motivated my academic and consulting research
ever since.
We traveled extensively throughout Arizona.
I developed a love of desert hiking and of backpacking in
the remote corners of Grand Canyon National Park. I became
manager of Compuserve's new Camping
Forum in 1995, a position I still hold today. The births
of Kelsey and Emily, our two girls, were the highlights
of our years in Arizona. Oh, and we gained Elizabeth, cat
number three. The female-male ratio in our household became
6-to-1.
In the Summer of 1996 we moved back to
Ohio so Sue could begin her new job at Bowling Green State University.
With this move, my responsibilities shifted. For example,
I ...
So there you have it. I'm just your normal
guy who has progressed from care free kid, blessed with
a manual Nikkormat Ftn 35mm SLR with a single Nikkor 50mm
f/1.4 lens, to your ordinary married guy with an elaborate
Canon EOS 35mm camera system, who takes care of two kids,
does ivory tower academic research without the benefit of
the ivory towers, is facile with multivariate statistics,
does marketing consulting, and makes a mean pesto sauce.
|