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Symbolic Consumer |
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Behavior |
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I have been long intrigued by the symbolic communicative
properties of consumer goods. I am especially intrigued
by questions such as:
- How do the products we use in our day
to day lives shape our understanding of who we are?
- What is the relative contribution of
products, vis a vis other social structural factors such
as media and social acquaintances, to the construction
of our understanding of who we are?
- How can products and possessions help
or hinder a person's efforts to cultivate or dispose a
particular identity?
As a convenience to interested readers
world wide, much of my academic work is available online
(see below). Included are articles
published previously in The Journal
of Consumer Research, The
Journal of Consumer Psychology, and Advances
in Consumer Research. I hope this distribution method
makes it easier for those of you in Eastern Europe who have
difficulty accessing research materials in general and my
work in particular. I will also publish here material not
available elsewhere. As there is some mercy in my heart,
I have no intentions of putting my dissertation on-line.
Rob
Kleine's Symbolic Consumer Behavior Articles (selected)
-- arranged chronologically:
Kleine, Susan Schultz, Robert E. Kleine,
III, and Debra A. Laverie, "Exploring
How Role-Identity Development Stage Moderates Person-Possession
Relations," Research in Consumer Behavior,
Accepted pending minor revisions.
Laverie, Debra A., Robert E. Kleine, III,
and Susan Schultz Kleine (2002), "Re-Examination
and Extension of Kleine, Kleine, and Kernan's Social Identity
Model of Mundane Consumption: The Mediating Role of the
Appraisal Process," Journal of Consumer Research,
28 (4 March), in press.
Laverie, Debra A., Susan Schultz Kleine,
and Robert E. Kleine, III (2001), How Identity-Related Social
Structural Commitments, Appraisals, and Emotions Vary Across
Identity Life Cycle Stage: A Preliminary Investigation,"
in eds. S. Shapiro and Susan E. Heckler, Proceedings of
the 2000 Conference of the Society for Consumer Psychology,
in press.
Jacobs,
Richard S., Kenneth R. Evans, Robert E. Kleine, III, Timothy
D. Landry (2001), "Task
and Social Disclosure Reciprocity Within the Sales Dyad:
An Initial Encounter Perspective," Journal of Personal
Selling and Sales Management, in press.
Kenneth R. Evans, Robert E. Kleine, III,
Timothy D. Landry, and Lawrence C. Crosby (2000), "How
First Impressions of Customers Impact Effectiveness in an
Initial Sales Encounter." Journal of the Academy
of Marketing Sciences, 28 (4 Fall), 512-526.
Kleine, Robert E., III, and Susan Schultz
Kleine (2000), "Consumption
and Self-Schema Changes Throughout the Identity Project
Life Cycle," in Advances in Consumer Research, Vol.
27, eds. Stephen J. Hoch and Robert J. Meyer, Provo, UT:
Association for Consumer Research, 279-285. (Also available:
presentation slides -
illustrated with my photos)
Kleine, Susan Schultz, Robert E. Kleine,
III, and Chris T. Allen (1995), "How
is a Possession Me' or Not Me?' Characterizing
Types and an Antecedent of Material Possession Attachment,"
Journal of Consumer Research, 22 (December), 327-343.
Kleine, Robert E., III, Susan Schultz
Kleine, and Jerome B. Kernan (1993), "Mundane
Consumption and the Self: A Social Identity Perspective,"
Journal of Consumer Psychology, 2 (3), 209-235.
Laverie, Debra A., Robert E. Kleine III,
Susan Schultz Kleine (1993), "Emotions
and Values: An Important Link in Understanding Consumption
Experiences," in Advances in Consumer Research,
Vol. 20. eds. Michael Rothschild and Leigh McAlister, Provo,
UT: Association for Consumer Research, 70-75.
Kleine,
Robert E., III, and Jerome B. Kernan (1992), "Strategies
for Object Identification and Confidence: Influence of Appearance,
Amount of Context, and Familiarity, Perceptual and Motor
Skills, 75 (December), 739-745.
Kleine, Robert E., III, Susan Schultz
Kleine, and Jerome B. Kernan (1992), "Mundane
Everyday Consumption and the Self: A Conceptual Orientation
and Prospects for Consumer Research," in Advances
in Consumer Research, Vol. 19, eds. John F. Sherry,
Jr. and Brian Sternthal, Provo, UT: Association for Consumer
Research, 411-415.
Kleine, Robert E., III, and Jerome B.
Kernan (1991), "Contextual
Influences on the Meanings Ascribed to Ordinary Consumption
Objects," Journal of Consumer Research,
18 (December), 311-324.
Tetreault, Mary A. Stanfield, and Robert
E. Kleine III (1990), "Ritual,
Ritualized Behavior, and Habit: Refinements and Extensions
of the Consumption Ritual Construct," in Advances
in Consumer Research, Vol. 17, eds. Gerald J. Gorn and
Richard W. Pollay, Provo, UT: Association for Consumer Research,
31-38.
Schultz, Susan E., Robert E. Kleine III,
and Jerome B. Kernan (1989), "'These
Are a Few of My Favorite Things': Toward an Explication
of Attachment as a Consumer Behavior Construct,"
in Advances in Consumer Research, Vol. 16, ed. Thomas
Srull, Provo, UT: Association for Consumer Research, 359-366.
Kleine,
Robert E., III, and Jerome B. Kernan (1988), "Measuring
the Meaning of Consumption Objects: An Empirical Investigation,"
in Advances in Consumer Research, Vol. 15, ed. Michael J.
Houston, Provo, UT: Association for Consumer Research,
498-504.
Kleine, Robert E., III, and Jerome B.
Kernan (1987), "Toward an
Epistemology of Consumption Symbolism: Some Preliminary
Considerations," in Advances in Consumer Research,
Vol. 14, eds. Melanie Wallendorf and Paul F. Anderson, Provo,
UT: Association for Consumer Research, 573.
Kleine, Robert E., M. Carole Macklin,
and Norman T. Bruvold (1986), "Print Ads and Pavlov:
Are they Compatible?" in Proceedings of the 1986 Conference
of the American Academy of Advertising, ed. Ernest F.
Larkin, 97-102.
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